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AI Lead Management & Missed-Call Text-Back

What happens in the ten minutes after someone tries to reach you decides whether you get the job. This is the part we automate: the text back, the follow-up, the reminder, the review request.

You can't answer the phone from a roof

Or from under a sink, or with a dog on the table, or with your arms in a condenser unit.

A homeowner with a leak is working down a list of search results. Your phone rings, nobody picks up, and plenty of people don't leave a voicemail — they hang up and dial the next name. By the time you've climbed down, somebody else has the job.

That is not a marketing problem. You won the search and you got the call. It was lost in the gap between the call ending and you being free to return it, and more traffic does not close a gap. This page is only about what happens after contact — the site itself is on the web design page, getting found is local SEO.

Six things that happen without you

Each is small on its own. Together they close the gap between a lead reaching out and you being free to talk.

📲

Missed-Call Text-Back

A call goes unanswered. Seconds later a text goes out, so you have a lead in writing instead of a number in a call log.

  • Sends from your business number
  • Replies arrive as a normal text thread
  • Quiet hours if you want them
📝

Forms That Ask About The Job

A name and an email tells you nothing. The forms ask what the job is, where, and how soon.

  • Job type, area, urgency
  • Short enough that people finish it
  • Text and email alert on arrival
🔁

Automated Follow-Up

Leads go cold because nobody chased them twice. A few messages over a few days do the chasing.

  • Stops dead on any reply
  • Different wording for quotes and bookings
  • Switch it off per lead
⏰

Appointment Reminders

A no-show costs a half day you can't resell. Two reminders let people move the slot instead of not being home.

  • Day-before and morning-of texts
  • Includes the window and your number
  • Reply to reschedule, not cancel
⭐

Review Requests

The customer is happiest the day the work finished, not three weeks later when you remember to ask.

  • Triggered when a job is marked complete
  • Direct link to your Google profile
  • One ask, one nudge, then it stops
🗂️

Everything Lands Somewhere

Calls, forms, texts and replies end up in one place, tagged by source and timestamped from first contact.

  • Source tag on every lead
  • Sortable status, not a pile of emails
  • Monthly numbers in plain language

What the automatic reply should actually say

Missed-call texts fail when they read like a robot stalling. Three rules fix that. We write yours on the setup call.

👤

Say who you are

An unexplained text from an unknown number gets deleted. Lead with the business name so they know this is the company they just called.

❓

Ask one question

"Sorry we missed you" ends the conversation. "What's going on with it?" starts one. A reply is a lead you can price.

🕒

Give a real timeframe

Say when a human will call back, and make it a window you'll hit. People wait if they know how long. They won't wait on silence.

Set up in the same 1–2 weeks as the site

01

One phone call

How calls reach you now, when your busy hours are, what the text should say.

02

We wire it up

Number, forms, sequences and reminders, pointed at wherever your leads need to land.

03

We test it on you

You call your own number and let it ring. Nothing goes live until you've watched it work.

04

We adjust it

Wording, timing, a sequence one message too long — included, no hourly rate.

What this is, and what it isn't

It isn't a separate product. There's no extra line item for lead management. It's part of the Growth plan — $495 down, then $249 a month with everything included, or $2,490 a year if you'd rather take the two free months. Starter, at $795 once plus $29 a month hosting, is a site and a form to your inbox. See the pricing breakdown.

Where leads land is your call. If you run a field-service system — Jobber, Housecall Pro, something similar — we point everything at it. If you don't, we don't sell you one: leads come by email and text.

It doesn't replace picking up the phone. A text buys time; it doesn't close the job. The lead is just still warm when you call back.

You see it before you pay. The site gets built first — no deposit, no contract to look. Month-to-month after that, cancel on 30 days' notice, and the domain, hosting, code and content are yours. Towns we cover are on the service areas page; if you sell products too, the ecommerce add-on starts at $1,500.

Questions about lead follow-up

Within seconds of the call ending. The caller should hear from your business while they're still deciding who to try next, not after they've booked somebody else.
Yes. It shows up as coming from the number they just dialed, and their answer comes back as a normal text thread. A text from an unfamiliar number gets ignored.
No. It's included in the Growth plan — $495 down, then $249 a month, everything included. It isn't available on the $795 Starter plan, which is a site and an inquiry form to your inbox.
Whichever one you already use. If you run a field-service system like Jobber or Housecall Pro, we point everything there. If you don't use a CRM, leads come to you by email and text — we don't push you into new software.
No. Every sequence stops the moment the person replies, and you can switch it off for a single lead. It's a few messages over a few days, not a month-long campaign.

Stop losing the calls you already earned

Tell us how your phone works today and we'll tell you what the automatic reply should say. We answer within one business day.

Or email hello@nsgstudios.com. You can also read how the websites themselves are built or go back to the NSG Studios home page.